How To Use Your Brand Kit On Canva

How to Create a Consistent Brand Identity with a Canva Brand Kit!

Then you're struggling to keep things consistent on the branding forepart ey?

Or you want to create consequent visual designs that people recognize and take discover of online?

I empathise my friend… every bit I struggled with the same affair for quite a while.

To be honest, I but didn't understand the importance of consistent branding and what it means in this crowded webosphere that we are in.

Only…

I am hither to tell you:

Great Visual Branding Matters!

Call back about this for a moment:

As of at present at that place are more than 3 billion people that use the internet these days. With that said, you have to exist very intentional almost the content that you lot create, the style that you present your make to your ideal customers and most importantly create "branded" marketing visuals that brand your brand recognizable.

That's what we are going to talk most in this web log post.

I of the Reasons Nigh Brands Go Unnoticed Online

Question for you lot…

When you are browsing around online and find a tweet of an paradigm that someone shares, or a postal service that someone puts on Instagram — what is it about that brand that catches your heart?

The manner the images are designed correct?

I don't know about you but the brands that I recognize the easiest online have one thing in common:

Strong and consistent visual branding.

Take Kim Jimenez of KimberlyAnnJimenez.com for example. When I get-go encountered Kim'due south brand the beginning thing that jumps out at me was the fact that her visual branding was super consistent.

Kim Jimenez Branding

The colors fonts and designs she uses are consistent via all of her social media profiles
Her website
The graphics that she posts to social media

In a nutshell pretty much everything that Kim creates looks like they belong to the same company.

Now:

Before I got things ironed out on the branding front my branding looked similar it belonged to four different companies.

I struggled for a while to figure out how to make my designs await like cohesive and well put together.

Bad YCG Branding

Then…all of that changed when I discovered a resource that drastically improved my DIY branding game as a solopreneur.

That resource is none other than Canva for Work (now Canva Pro)!

What is Canva for Work?

Canva for Work (at present Canva Pro) is the power-packed and premium version of Canva. With this platform, you are a template abroad from cranking out beautiful graphics for social media, your blog posts and practically any type of pattern that you tin can call up of.

Canva for Work

For $12.95 a calendar month, you get admission to advanced features that y'all don't encounter in the freemium version like:

The magical resize characteristic – where yous can instantly resize ane of your graphics in minutes to a graphic of a different size and dimension instead of starting from scratch.

The transparency characteristic – this characteristic is very helpful unless you add transparent backgrounds to your images we are the background does non show upwardly. This feature is a specially key and helpful when you're designing your own logo.

The ability to organize your designs and add them to folders – as much as I utilize Canva this feature has really come up in handy for me and volition work wonders for you to on the organisation forepart if y'all are handling graphic blueprint projects for multiple clients.

Just:

My friend the Canva Pro magic doesn't stop there. The best feature that this resource offers specifically to help yous create consistent visual branding is the brand kit .

How to Create a Consistent Brand Identity with Canva Pro (DIY Style)

In Canva Pro, the Make Kit is a resource that lets you put all of your branding assets in 1 place and then that you can keep your designs consistent .

Canva for Work Brand Identity Example

With your make kit you can save these four make avails whenever you demand them and chop-chop access them when you are designing projects in Canva:

#1: Your brand fonts

Using the same fonts on your visual designs is a surefire way to make your branding consistent. I know that paring fonts definitely frustrating for a lot of people (myself included at 1 betoken).

Well…the proficient news for you is that Canva Pro has a fonts section, you tin save three of your make fonts and utilise them repeatedly in your designs. Here is what the fonts department looks similar in my brand kit:

Brand Fonts Canva for Work

Talk about a time saver! And then instead of struggling and getting overwhelmed with figuring out what fonts to utilize every fourth dimension that you design graphics, you lot can but add together fonts from your make kit in Canva Pro.

#2 . Your Brand Colors

This is possibly one of the most helpful areas in the make kit that you can employ in Canva Pro.

What does this mean for you lot?

YCG Make Colour Scheme Border

Well it ways that when you are designing graphics and etc in Canva, after y'all add your brand colors to your brand kit, y'all can easily apply them to your designs.

Yayyy for this! This feature alone will definitely assistance you keep the colors in your branding consistent in the designs that you create in Canva.

#3 . Your Logo Designs

Yayyy for this correct!

In Canva's brand kit, y'all can add as many of your logo designs that yous want to. Using your logo to brand your graphics is an excellent fashion to make your designs easy to spot online and besides get people familiar with you lot.

Brand Kit Logos

To be honest, you lot tin can do ane of two things with your designs:

Add together a graphic logo to your images
Add a text logo design

Either way, applying your logo designs to your visual branding is easy peasy in Canva Pro as yous have immediate access to your designs when yous need them

#4 . You lot Tin can Upload Your Ain Fonts!

If yous want to use dissimilar fonts for special projects that you create in Canva Pro, you can add your fonts in the Fonts section of your make kit.

Uploaded Fonts in Canva Brand Kit

Creative Market , Dafont.com and Fontsquirrel are all places that have a wide selection of great fonts that you can use in your visual designs.

All you demand to do is detect fonts that y'all desire to use, download them then upload in Canva.

Now:

Fair warning: you will need to make sure that the fonts that you upload to Canva are either fonts that yous've purchased from Creative Market or that are 100% costless for commercial use.

Creating your Brand Identity Design with Canva For Work

After y'all have added all of your branding essentials to your Brand Kit in Canva Pro, adjacent it'due south fourth dimension to blueprint your brand identity kit.

Lucky for you, Canva Pro has all of the templates that you need to pull things together beautifully. Some of the essentials that y'all can design in Canva Pro and use for your brand identity kit are:

Business Cards
Social Media Covers
Letterhead
CD Covers
Presentation
Social Media Graphics

If you are designed challenge, you can check out these washed-for-y'all template sets that you can customize with Canva (the free or paid version), modify the colors and fonts besides.

Every bit an example, here is a brand identity kit that I created in Canva Pro and mocked up (just to requite you an idea of what's possible):

Brand Identity Example with Canva Pro

How to Create a Brand Kit with Canva Pro (Video Tutorial)

Creating Digital Branding Essentials that Help You Get Noticed Stand Out Online

As you can imagine, it'due south a lot easier to stand out online and get noticed when your visual branding is consistent and like shooting fish in a barrel to recognize.

If you are struggling to get a handle on your businesses visual branding and want to how to become things on rail, bank check out some of the branding resources inside of the Blazing Branding Academy or view these done for y'all branding kits tlid take all of the obstacles standing betwixt you and visual branding that looks amazing online.

What Tools are you lot Using to Brand your Business?

I would honey to know what tools yous are using to create a brand identity for your concern? I would dearest for you to share them beneath…

I hope that yous found this guide helpful and understanding how Canva Pro makes it easy peasy to create beautiful brand identity blueprint on your ain.

Thanks for reading!